How You Get There Matters: Transportation Makes Up
34% of Wellesley’s carbon emissions
What started as a community initiative to raise awareness about how transportation is a leading source of pollution in Wellesley, turned into a fun community project, with residents of all ages stepping up to create a series of videos that went viral. Click to watch versions tailored to students, parents, and seniors.
Lifelong resident and retired Boston College media production professor and award-winning video professional Bill Stanwood, met some of the Sustainable Wellesley team at an event at the Council of Aging a few years back. He offered to use his skills to create short films to get the word out about Wellesley’s emissions reduction goals and mobility actions as laid out in the town’s Climate Action and Sustainable Mobility Plans
“The real goal was to make these video shorts empowering and motivating to fellow Wellesley residents of all ages,” said Bill Stanwood. “Meeting residents willing to take time during their busy days to help create these short films was an incredible bi-product of the process. There are so many Wellesley residents taking action on climate in a variety of ways and many stepped up to help share the ‘rethink mobility’ message,” Stantwood said.
Wellesley’s Climate Action Plan offers residents a roadmap for meeting the Town’s greenhouse gas reduction goals. The plan outlines specific actions to reduce greenhouse gas (GHG) emissions that cause climate change and to build resilience to the impacts.
“We are witnessing and paying the price for climate change impacts, including those associated with more severe storms, flooding, heat waves, and drought,” said Dr. Marybeth Martello, Wellesley’s Sustainability Director. “Taking some of the tips in the transportation short video will reduce future costs for Wellesley and yield additional economic, health, ecosystem, and infrastructure benefits. There are numerous, meaningful ways in this video and in the Climate Action and Sustainable Mobility Plans to protect our planet, our community, and our children,” Martello said.
After Wellesley achieved its 2020 emissions reduction target, Annual Town Meeting 2021 updated town-wide goals calling for a 50% reduction of GHG emissions by 2030 (using 2007 measures as a baseline), a 75% reduction by 2040, and net zero emissions by 2050. These goals parallel those set at state, national, and international levels.
Individual actions DO matter so watch the student, parent, or senior transportation videos; rethink old habits and try new means of getting where you need to go today.